Chris King — Creative Director & Writer
Work
Photography
Say Hello
Chris King — Creative Director & Writer
Work
Photography
Say Hello
Apple AirTag — Couch

Apple — AirTag "Couch"

This film launched Apple’s new product AirTag. It follows a man whose iPhone + AirTag lead him on an epic journey through the world between his couch cushions in search of his keys.

Directed by the one, the only, Megaforce. Edited by the legend, Rich Orrick.

Apple AirTag — Couch

All Apple — iPhone 15 "WOW" Apple — AirTag "Couch" Apple — iPhone 12 "Mmmmm, purple" Apple — AirPods Max "Journey into Sound" Apple — iPad "Homework" Apple — HomePod mini "Tones" Apple — iPhone "Fast as Face ID" Apple — WWDC "Land Before the App Store" Apple — iPhone "How to Shoot on iPhone" Apple Pay — Japan Launch "Every Moment" Apple — iPhone "iPhone 8 in :08" Apple — WWDC "New Beginnings" Apple — WWDC "The App Effect" Air Jordan "#Riquickulous" Chevrolet — Corvette Stingray Launch
Apple — iPhone 15 "WOW" Apple — AirTag "Couch" Apple — iPhone 12 "Mmmmm, purple" Apple — AirPods Max "Journey into Sound" Apple — iPad "Homework" Apple — HomePod mini "Tones" Apple — iPhone "Fast as Face ID" Apple — WWDC "Land Before the App Store" Apple — iPhone "How to Shoot on iPhone" Apple Pay — Japan Launch "Every Moment" Apple — iPhone "iPhone 8 in :08" Apple — WWDC "New Beginnings" Apple — WWDC "The App Effect" Air Jordan "#Riquickulous" Chevrolet — Corvette Stingray Launch